Every other emerging asset class has to prove it matters and prove it's worth pricing. The dog only needs the second. Five pillars carry the case — and the records behind each one belong to someone else.
We record, catalog, source, cite — and author what didn't exist. The reference layer, the evidence, and the works built on top.
Education is the point. There's nothing to buy here — only the dog economy, made legible, one report at a time.