A living archive establishing the dog economy as an institutional asset class — sourced, cataloged, and cited. "We didn't say it. History did."
Every other emerging asset class has to prove it matters and prove it's worth pricing. The dog only needs the second. Five pillars carry the case — and the records behind each one belong to someone else.
The dog-care economy inside a ~$165B U.S. pet industry.
Beside waste & recycling and U.S. oncology at the $100B line.
$302.6B contribution and $21.6B in annual tax, nationwide.
The longest continuous demand history of any asset class.
The path by which durable economies become investable.
U.S. markets at the $100B line · annual.
Three U.S. markets, each in annual dollars: waste as industry revenue, oncology as U.S. cancer-drug spend, the dog-care economy as the dog majority of pet spend. Sources: Waste Business Journal; IQVIA; APPA & analysis — see The Catalog.
We record, catalog, source, cite — and author what didn't exist. The reference layer, the evidence, and the works built on top.
Every external report and study on the dog economy — indexed, attributed, sourced, and linked.
→ AvailableThe flagship: the dog economy set beside its $100B peers, fully sourced.
→ Available · MonthlyA one-page pulse of the dog economy — the numbers, the trends, what moved. Free.
→ AvailableHow self-storage became investable — and why the dog economy is on the same staircase.
→ AvailableAtomic, sourced facts — claim, origin, defensible phrasing, caveat. The proven bricks.
→ Available · v1Boarding, veterinary, insurance, food, services — each sub-sector made legible.
→ Available · 2026State of the Dog Economy — the flagship yearly read.
→ Open · in curationThe deep-time through-line: 10,000+ years of the human–dog economy, in the record.
→ AvailableDefine the asset class's terms. Show the work.
→ Exhibits · 2The record, drawn — Up and to the Right, and The Longest Climb.
→The dog economy beside waste and oncology at the $100B line.
→ Case StudyThe self-storage staircase, and why dogs are on it.
→ Snapshot · No. 01Ownership up, spend moderating; services lead; still no rail.
→ Evidence NotePet strollers outsold baby strollers 57% to 43% in 2023.
→ Evidence NoteDog food rationed like a household essential under stress.
→Education is the point. There's nothing to buy here — only the dog economy, made legible, one report at a time. Every document lives in the library; the publication delivers each new one to your inbox — white papers, research, snapshots, and industry reports, free.
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